They will be working with the local council to rent 30 of their vehicles out as car-shares, company cars, and for private use. The scheme will run for 12 months. If successful, Riversimple hope to go into production in 2013.
Interestingly, they want to challenge everything about personal transport, from the design of the car to ownership. For example, instead of just selling their cars, they want to offer a number of "service packages", rather like mobile phones. So you might rent your car for a period, then either return it or extend the rental at a reduced price. The aim would be to reward people for using a vehicle for longer (which would lower Riversimple's costs).
See a video of the car here.
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